Generally speaking, all NIL activities are permitted, as they follow these four guidelines:
- An NIL deal must require a student-athlete to do an activity in order to receive compensation.
- That activity cannot be tied to athletic performance such as statistical achievements, awards.
- That activity cannot be contingent upon the student-athlete committing to the university that the collective supports or tied to enrollment.
- Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL.
NCAA rules also require student-athletes to follow their state law or institutional policy on NIL activities.